ORLA.fm FAQs
- Details
- Created on Tuesday, 10 April 2012 09:22
- Written by Super User
ADVERTISING
Why Should I Advertise? This email address is being protected from spambots. You need JavaScript enabled to view it.
You want to get your great product or service to a discerning audience of Polish listeners in the UK and Poland. And you want value for money yet have a limited budget.
We can help.
We advertise, you sell. Radio advertising is all about brand awareness. When people hear your brand, the next time they want to buy something, they will come to you not your competition!
Radio ORLA offers two broad types of services to help you.
ORLA.fm advertising
If you would like to advertise to 100,000 Poles a week then you need Radio Fair Deal, a really effective way to reach Poles who want a mortgage, a new car, an adventurous holiday or school fee planning. We can offer you a special all-in-one price too. Find out how we do it and how we have retained some very major advertisers as clients in the process: http://www.orla.fm/mediapack/orla-mediapack.htm
ORLA Sounds corporate audio
If you would like to advertise to 100,000 Poles a week then you need Radio Fair Deal, a really effective way to reach Poles who want a mortgage, a new car, an adventurous holiday or school fee planning. We can offer you a special all-in-one price too. Find out how we do it and how we have retained some very major advertisers as clients in the process:http://www.orla.fm/mediapack/orla-mediapack.htm
That's the broad types of advertising services. What are the specifics?
Through our experience since 2006, Radio ORLA is able to offer you a variety of cost-effective tools to advertise.
ON AIR Jingles
On air jingles are offered through our Radio Fair Deal service.
ONLINE banners on orla.fm
ONLINE banners on iPhone APP
As well as on air advertising, we can offer you some special extra ways to promote your business. We offer online banners on the website www.orla.fm as well as banners on our iPhone APP.
OFFLINE banners on Orla Bus
Street marketing panels on Orla.fm Bus – London billboard going places!
The ORLA.fm Bus is a very powerful way to promote your brand. Available 7 days a week, the classic London Routemaster bus turns heads wherever it goes. It is available for specific venues ahead of sports or concert events or it can tour busy London streets. And as a bus it has the privileges to cut through the capital's congestion too. Access all areas!
But ORLA.fm Bus is more. It is part of a fleet that can be deployed for your promotion and can even carry your jingle and broadcast it subject to conditions.
But unlike really larger advertising companies, we are far more flexible. We can get you just one bus for a specific occasion if that's all you need and all you can afford - saving you money and turning your campaign around within a week.
We are also able to provide buses outside of London, in other major UK cities. Click on the iCalc on the home page of orla.fm to get an illustration of how competitive our rates are. Please be aware the iCalc is for illustrative purposes only. It does not constitute an agreed quotation and prices are subject to variation depending on factors. Our sales team will be pleased to provide you with an actual quotation - and then we keep to that quotation!
With major sporting tournaments coming, ORLA.fm is aware of the once-in-a-lifetime opportunity this provides for your brand to get noticed! Millions will be visiting the London Olympics 2012 this summer and billions watching on television. The ORLA.fm Bus crews will be able to take your brand to the heart of one of the largest commercial events in the UK for 50 years! Don't miss this opportunity! Special rates for the ORLA.fm Bus will apply during the Olympic Games season. Meanwhile, the Euro Soccer event hosted by Poland and Ukraine is also a great time for Polish commerce to be seen in the UK. Britain's soccer fans will be keen to know about Polish businesses and products, so the ORLA.fm Bus is your way to get ahead!
For all advertising options, Radio Fair Deal, online banners, iPhone banners, ORLA.fm Bus, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. today. We will be happy to advise you.
Cross-promotional via MyORLA Community
ORLA.fm is happy to accept certain products or services to be made available to its listeners with only a nominal administrative fee payable to ORLA.fm. Examples of these cross-promotionals are discounts you offer on services ordered by members of the MyORLA Community. Since 2012, the MyORLA Community is a fresh and progressive type of social network linking together listeners of ORLA.fm. We welcome all traders to submit their proposals for products or services which they feel could be suitable to our listeners. Radio ORLA reserves the right to refuse products deemed unsuitable.
MyORLA Community is a social network with benefits, and offers many hot services to its members and is fast-growing. You won't want to miss presenting to them!
Media Patrons
ORLA.fm has continued to receive a myriad of proposals for media patronage. As a result, since 2012 Radio ORLA has had to clarify its policy with relation to media patronage which it is able to accept.
If you are a permanent commercial entity, such as a non-cultural trader, we will refuse to take media patronage and invite you to advertise instead.
To qualify for media patronage, we require that you must be offering a cultural event, such as a concert, live show, related to music or an exhibition. Although your event can be commercial and your promoter can be a commercial body, the actual event must be arts and culture-related. However, we must approve the event, and in some cases we may refuse to become media patrons, such as for religious festivals or other events which we feel are not relevant to our listeners.
We require that all media patron offers are sent to us well in advance of an event launch, at least 8 weeks. We must agree in writing to becoming your media patron. We will expect that our logo is displayed prominently on all online and offline marketing for your service. Our logo can be downloaded from: http://www.orla.fm/1mzone/index.php/downloads
No other logo can be used and our logo must be used without altering its shape or colour or impression. Radio ORLA is a registered trademark in the UK.
In return, we will offer to cover your event with online information. We may offer short announcements on air too although these will not be to the same standard as paid-for commercial jingles. You will be expected to provide all artwork, text and updates to ensure that the information we provide to listeners is accurate at all times. We accept no liability for information being out of date or inaccurate.
To apply please contact
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Promoting a band - Akademia ORLA
Since 2012, it is possible to enter the Akademia ORLA. This is a talent show and promotional portal which ORLA.fm has launched to help unknown music and comedy acts to get noticed. Please contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.
End FAQ
MyORLA
MyORLA Community Benefits for YOU
Unique social network for radio listeners
Simple privacy rule. What you see is what you get.
Real benefits such as discounts and promotions from retailers
Be the DJ. You select the songs to air and add dedications on ORLA.fm homepage!
Store and share titles of songs you love and vote for
Customise your desktop with special downloads
Enjoy different ways to listen to ORLA.fm
Special chatroom to reach out to other members, plus block if you want some peace
Integrate with Twitter and Facebook
Learn about new ORLA.fm launches before the press or the public!
Newsletters emailed to you, so you don't miss a thing!
Dedicated helpdesk at
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Details
MyORLA Community launched in May 2012 to offer a fresh type of social network custom-built for a radio audience. There are plenty of sites out there offering photo uploads, sharing videos, sending messages, talking to people you already talk to every day in your own family over breakfast or on the phone!
MyORLA Community is different. You will have your profile which is all about "me me me" but you will also belong to an exclusive club to meet new and interesting people. You can add information about you and upload your photos. We won't confuse you with fancy privacy filters that no one knows how to implement. We will simply allow you to choose how much information you want to share with everyone. Simple and smart!
As a community radio station, ORLA.fm realises that everyone has a front row seat for our broadcasts but also that everyone of us is part of a wider, yet exclusive, club of sophisticated listeners. So we have produced MyORLA Community to offer you real benefits, not a myriad of adverts you don't want or recommendations that invade your privacy.
MyORLA Community will bring you special discounts from top retailers as well as downloads that make listening to ORLA.fm easier. You can even customise your desktop to show your loyalty with screensavers and wallpapers. And there is a chatroom where you can meet other members to talk about the music you love or what you don't like.
You will also Be the DJ! That's right. You can now request songs which play right after the song you are hearing, and you can send dedications to your family and friends which will display on the ORLA.fm home page! You will also be able to keep a list of your favourite songs and songs that you vote for from our playlist and share with others.
We will also integrate your experience of MyORLA Community with Twitter and Facebook so that you can continue to enjoy what you do on microblogs and other social media.
MyORLA Community is also where you will discover new benefits and planned launches by ORLA.fm before the press or the general public. And emailed newsletters make sure you don't miss crucial things!
In future, we will add polls too so that you can get into heavier debates if you want to.
But please bear with us. MyORLA Community is new and growing. As we get larger the benefits will multiply and you will get better discounts, more choice and have even more people to meet who share your taste in music. So tell your friends to join in too!
If you need to contact the MyORLA Community team about any aspect of your membership, please email
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